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The Internet might have opened worlds for businesses and people, however it in addition has made a public relations problem for businesses. Forums, belief Web sites, websites, and whatever is publishable can apply a company's name in moments. 

Remember, "Yours Is just a Very Bad Hotel" presentation that described one customer's bad experience with a hotel chain? Hotels are run by people. Mistakes are made by humans. It is the manner in which you manage the mistakes that may make the difference in customer service. Because the hotel's employees did not make an effort to help the customer overcome a negative situation, the customer lashed straight back and people blogged it. 

If the hotel is together with its game, it would develop its crisis management (also referred to as reputation management) team to repair its reputation while it can. It's easy for a company to over come poor PR and emerge ahead as in the event of PG&E (California's Pacific Gas and Electric company). 

Still another technique is by using Internet tracking to check on the web articles regarding a company's actions to organize for bad publicity. Some go further and check chat rooms, newsgroups, and online forums. 

It is such as the story of false stories were spread by the town gossip who about its people. One day, he felt awful and visited the chaplain [Rabbi, pastor, priest, or other &mdash take your pick] to require forgiveness. The chaplain said,"I will forgive you, but you should do some thing first." 

"Take a pillow, cut it open, and scatter the feathers to the winds." The person thought this was an unusual request, but it was an easy enough job, and he did it gladly. When he came ultimately back to tell the chaplain that he had done it, the chaplain said, "Now, go and gather the feathers. Because you can no more make amends for the damage your words have done than you can recollect the feathers". 

The exact same sometimes happens to an organization with no crisis management plan in place. It is possible to survive the disaster and thrive as PG&E did. Do not assume Worldcom to pull out of its Enron-like mess. Fraud isn't excusable. And Martha Stewart? She's hired a public relations strategist company in an effort to accomplish damage control. It will be worth watching to see what goes on in her case and how the PR firm attempts to save lots of her name. Are you aware there's a recognition using one of her products? Brings fuel to the fire, doesn't it? [http://www.leadingresources.com/ check out leadership development consultants]