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If you are an emerging business with the next excellent item, at times you need an angel on your side.

A study by the University of New Hampshire's Center for Venture Research showed that "angel investors" - higher-net-worth men and women willing to invest in entrepreneurial companies at an early stage - shelled out a lot more than $18 billion into early-stage firms final year alone, compared to $304 million by venture capitalists.

Locating an angel investor, however, is not an effortless activity. Safer Smokes Inc. is one firm that understands the challenge of attracting the appropriate investors.

This development-stage organization is tapping the smoking cessation market place with a exclusive tobacco-no cost, nicotine-free smoke known as Bravo, which has the appearance of a standard cigarette and burns like tobacco, but is in fact produced from lettuce fibers.

"Bravo lets you smoke your way out of the tobacco habit gradually," stated Puzant C. Torigian, chief executive officer of Safer Smokes.

For firms like Safer Smokes, it may be as well soon to method significant venture capital firms, but time to move beyond networking with household and friends. Angel investors to the rescue.

"The challenge for raising capital in today's marketplace is in harnessing the courage and vision of the angel to see by way of to the real investment chance," stated Torigian.

So how do firms like Safer Smokes attract their angel?

• Have a clear-cut target market place for your product or service. For instance, Safer Smokes is targeting the smoking cessation industry, which has sales approaching $10 billion per year, up from $6 billion just 3 years ago.

Most angel investors choose businesses that are most likely to show positive money flow inside their initial 18 months, so obtaining these sorts of statistics about your market place can be an incentive.

• Match the business program objectives to the angel's danger tolerance. Investors want to know the item or service will be special and well-cultivated. Safer Smokes has a patented remedy that company officials say will "influence the landscape of the well being care industry." company web site