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One Purpose Why Radio Will not Play Indie Music

And What You Can Do About It

by Jeronimo Black

As I clicked on a common music enterprise forum, I was greeted with a query. "Why won't commercial radio play music by Indie Artists?"

My reply to this individual was as follows:

"As a former Operations Manager and Music Director on each the Comm and Non-Comm sides, Let me break the cause down for you.

Commercial Radio wants ratings to get paid from advertisers. Most advertiser's, on radio, are ad agencies. Ad agencies base their "buys" (sponsorships) on a Price per point ("CPP") basis. CPP is based on how many thousands of listeners a radio station can capture in a 15 minute period (or cume).

Many commercial radio [System and Music] don't want to place thier ratings at threat, by airing an 'untested song' on the air. So what these commercial radio directors do, is, air music based on the national charts supplied by Radio and Records, Broadcast Information Systems (BDS) and Billboard.

These charts are primarily influenced by the major labels via promotions and strategic alliances.

Your very best very best is to do like Knarles Barkley. Knarles Barkleys' single "Crazy" went #1 on the net and radio could not aid but to get them the single on the air.

Get your music on music submission internet sites, make some noise on the net, and get a CDBaby.com account so you can get your music on iTunes and start off promoting."

I suggested this because the music enterprise is going digital. Clear Channel has a partnership with GarageBand.com where they will function a certain amount of new artists every single week in on their internet site. Given that Clear Channel is the biggest and most progressive broadcaster in the music enterprise, it's just a matter of time prior to the other cowardly copy-cat broadcasters will follow suit.

The world is going digital, even though radio continutes to operate using an analog company model. You can be profitable in the music organization if you change your advertising model from analog to digital. Merchant Accounts San Diego