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First I'll explain what contextual marketing is. Contextual advertising indicates the advertising of products on a web site according to the information the page is exhibiting. For example if this content of an internet site was informative data on a Ford truck then the ads could be for Ford trucks for sale, or Ford servicing etc. It picks up the words on the page and displays advertisements which can be just like those words. Then when someone possibly performs an action or presses on your site you'll get paid.

Who can use contextual advertising on their internet site? Any one with material. Real content. Meaning maybe not links or images but word information. There are several companies out there offering contextual marketing programs. A number of the large ones contain Google and Yahoo. Though Yahoo contextual promotion happens to be only ready to accept US writers.

Contextual advertising plans often have strict guidelines that require to be followed too. Lets get Google for example. As previously mentioned above Google ads can only just be placed on pages that have information on them. The most crucial principle when working with contextual promotion is DO NOT select your own personal ads. Google has finished several writers accounts as a result of this rule perhaps not being followed and have visited court several times regarding this click fraud.

Contextual promotion can be worthwhile. It can sometimes pay for your hosting and maintenance costs for your site or it can pay for a lot more. There are many individuals who are making thousands a month from promotion. Everything depends on the quantity of traffic your site has and the way by which the ads are placed by you on your page. If they are placed by you in prominent places on your own pages then you can get to earn significantly more.