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One particular Cause Why Radio Will not Play Indie Music

And What You Can Do About It

by Jeronimo Black

As I clicked on a popular music business forum, I was greeted with a query. "Why will not commercial radio play music by Indie Artists?"

My reply to this particular person was as follows:

"As a former Operations Manager and Music Director on each the Comm and Non-Comm sides, Let me break the reason down for you.

Commercial Radio demands ratings to get paid from advertisers. Most advertiser's, on radio, are ad agencies. Ad agencies base their "buys" (sponsorships) on a Expense per point ("CPP") basis. CPP is based on how a lot of thousands of listeners a radio station can capture in a 15 minute period (or cume).

Numerous commercial radio [Program and Music] do not want to place thier ratings at threat, by airing an 'untested song' on the air. So what these commercial radio directors do, is, air music based on the national charts supplied by Radio and Records, Broadcast Data Systems (BDS) and Billboard.

These charts are mainly influenced by the key labels by way of promotions and strategic alliances.

Your greatest greatest is to do like Knarles Barkley. Knarles Barkleys' single "Crazy" went #1 on the internet and radio couldn't aid but to get them the single on the air.

Get your music on music submission internet sites, make some noise on the net, and get a CDBaby.com account so you can get your music on iTunes and commence advertising."

I recommended this due to the fact the music company is going digital. Clear Channel has a partnership with GarageBand.com exactly where they will feature a particular amount of new artists every single week in on their internet site. Given that Clear Channel is the biggest and most progressive broadcaster in the music business, it is just a matter of time just before the other cowardly copy-cat broadcasters will comply with suit.

The world is going digital, even though radio continutes to operate utilizing an analog enterprise model. You can be effective in the music organization if you change your marketing model from analog to digital. commercial pest control