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If you have a internet site that is finding much visitors, you will sooner or later be approached by somebody who will want to hyperlink to your web site and have a hyperlink from yours to theirs. It has been widely reported that this will help you get much better positioning in search engines. This is and is not true.

While getting somebody link to your website might drive site visitors if they pay a visit to your internet site from a link on that web site, possessing hyperlinks that are not relevant to the content material on the linked web sites on your website might in fact harm your ranking on the search engines.

Search engine positionint on websites like Google are based on a point method. This method adds or subtracts points from you for different reasons. For example it used to be that if you hid search phrases on your page repeated more than and over, you moved up in the search engines on a relevance basis. This practice more than time became known as a form of "spamming the search engines". When you have hidden text on your web page (hidden text is when you make the text the same color as the background so it is invisible to the user) you lose points in the rankings and move down the list.

Search engines have been made quite intelligent by their creators. They do things like evaluate the search phrases to content material, search for content modifications, and evaluate the content material of website hyperlinks contained on the site to the websites they hyperlink to. If the content material is relevant to the internet site probabilities are it aids your site rating. If the links are not related, it can hurt your ranking.

It seems then that to have efficient linking we really should only hyperlink to internet sites that include complimentary content. If I have a organization website, my website should link to other web sites with business content material. To link my internet site to a beauty salon web site would probably do quite small very good for me as far as traffic is concerned and would quite probably be detrimental to my site ranking.

Now I do not want to deter you from getting advertising on your internet site. Ads are a different animal. Links usually are all grouped collectively on a page of recommended hyperlinks although ads are typically mixed in with the content material and take the type of banners. These kinds of advertisements will not hurt ranking. Most profit driven net internet sites have some type of advertisements on their website and the search engines are produced to take these ads into consideration.

To sum it all up, links are good only to sites that are relevant to your content material. If someone asks you to do a link exchange that is not relevant to your internet site, thank them for the offer you and decline politely. If their content material is related to yours be sure to make it come about if you have a way to do it.

As a web master who enjoys a leading five listing on most search engines on the internet I can say that when it comes to mastering how the search engines work it is greater to have linked and lost than to have by no means linked at all. -) oculos ray ban masculino