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Todays auto shopper is faced with many alternatives on how to purchase a vehicle, but none delivers much more data and up-to-date data like the World wide web. In years past, when you in had been in the market place for a vehicle, you would go to the dealership empty-handed, test-drive the vehicle and put together the deal based on what you thought the auto was worth. Regrettably, numerous occasions buyers ended up getting a raw deal, with the dealerships making use of their salesmanship and behind the scenes expertise to turn the deal in their favor.

But now, things are diverse. The Web delivers shoppers a tool which they can research, cost and even take a virtual test drive of the car they want. They can e-mail or contact, and have all the details at their fingertips at websites like Kelly Blue Book (www.kbb.com) and Edmunds (www.edmunds.com).

Possibly one of the greatest examples of a website committed to the vehicle buyer is www.sandiegocardeals.com, run exclusively by the world wide web/fleet department of Kearny Mesa Toyota in San Diego. The internet site offers a total virtual inventory of all new Toyota and Scion models as nicely as comprehensive pre-owned inventory listings. But what truly sets this website apart from the other people is that they actually post retail and invoice rates so that the buyer can simply name my price tag, based on the analysis theyve completed on-line prior to coming to the web site.

This method, of providing the purchaser with as significantly data as achievable, is a product of Kearny Mesa Toyotas realization that it is not status quo in the vehicle business any longer.

We located that the purchaser responds to being treated like an intelligent human being, mentioned Melissa Amick, Internet/Fleet Director at the San Diego Toyota dealer. They have done the study, and they just enjoy it when they talk to a single of our Internet specialists and get a straightforward, truthful answer.

Kearny Mesa Toyota has even taken it a step additional buy instruction and authorizing their complete Net division staff so that they can quote costs more than the phone with out having to check with management. rate us