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Traditionally a graphic designer would have been used to provide artwork for print. This might be artwork for brochures or leaflets promoting a product or service, artwork for posters or banners to catch people's eyes as they walk around a shopping centre or drive down the road or artwork for simple promotional materials such as postcards. Today, graphic designers West Midlands based and over the UK will want to turn their hand to creating art for digital media as well as traditional print.

The transition from printed media to on line marketing channels has had plenty of challenges to the typical graphic design company and nowadays designers require a good understanding of the technical aspects behind online marketing channels in order to generate designs that will work from a visual perspective and be suitable for the newest technologies.

Web sites are one of the most common advertising materials that people need creative input signal on. Sometimes a client will walk into their local graphic design Staffordshire company and have the ability to sum up very eloquently what they need out of a website and follow this up with the provision of company logos and examples of other websites they would like to emulate. At other times, nonetheless, the designer will be up against a clean canvas and so they must be ready to work at both ends of the spectrum.

Yet another challenge for the modern graphic designer is their own lack of technical expertise. Generally speaking people are either creative or technical -- perhaps not both. With the increase in demand for graphic design for on-line mediums it really is essential to possess some level of technical expertise, which is why many graphic design companies choose to utilize a developer or contract out their developer work so that they might complete website design projects.

There are other challenges facing the graphic designer such as the enactment of new design computer software but the most successful design businesses will undoubtedly be the ones that may adapt to the digital age. [ eyman ]