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To the non-fan, NASCAR stands for "Non Athletic Sport Centered Close to Rednecks"....it's genuine meaning is "National Association for Stock Car Auto Racing". To corporate America it stands for "Large Enterprise"

NASCAR and their premier division "Nextel Cup" is the second most watched sport in America, only the NFL tops it for attendance and television audiences. On any offered weekend throughout the season, far more race fans pack race tracks to capacity, than any main sporting occasion... All-star Game, Superbowl, or PGA Golf Tournament. The web site 'NASCAR.com' gets over One BILLION hits a year

The Nextel Cup features 26 weekly races, plus a 10 race playoff variety schedule. It's the only sport that has what's named "It's Superbowl" as the initial race of the season. The Daytona 500 is viewed by over 30 million, more than 180 thousand pack the grandstands and infield each and every year for that occasion.

This sport that numerous assume their fans to be white, male, and southern. Nicely, that assumption is just plain incorrect. NASCAR's fan base is created up by 40% lady, in fact, NASCAR has more women watching, than the NFL or Significant League Baseball. The minority fan base increases each and every week, generating up about 10% at this point. The common revenue of a NASCAR Nextel Cup fan is 83,000 a year.

You see corporate sponsor names everywhere, on the automobiles, uniforms, tracks, and merchandise. NASCAR fans are the most "Brand Loyal" in the globe. These sponsor names cash in on that loyalty...Dale Earnhardt Jr. fans drink Budweiser, you will not find a lot of Tony Stewart fans setting a single foot inside a LOWE's, due to the fact Tony is sponsored by "House Depot", Jeff Gordon fans paint with absolutely nothing but Dupont paint, and so forth. It cost 10 to 20 million per year for the leading teams to be competitive and Corporate America is far more than happy to cough up that kind of money for what they get in return. It fees sponsor's about a million and a half dollars a season just to have their organization name on the trunk lid of a top rated Nextel Cup automobile.

The drivers are the stars and they supply everything from: good seeking, ugly, fat, tall, thin, smart, dumb, intelligent, stupid, macho, wimpy, young and old. You can't uncover an additional sport that delivers the drama week in and week out that a NASCAR Nextel Cup race gives.

This is only a brief overview of America's second most watched sport, there is a lot much more to uncover in future articles connected to NASCAR, but you can not deny, that NASCAR is the very best

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