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Emails could be a strong marketing vehicle when used effectively but it is also possible to waste time and money on marketing when you may not know how to go about it. When designing an e-mail campaign many people will use html templates which enable them to use visually pleasing pictures, logos and designs to market their products and services and yet many email clients will reject html emails as junk and hence they might never be observed.

Yet another thing to take into account is the timing of your effort. Consider that the beginning of the week is busy for some people and so they may not be open to marketing with email on a Monday when they have lots of other work to proceed through. Similarly at the conclusion of the week people are often looking forward to an earlier finish ready for the weekend so they may perhaps not need to look at your e-mail until next week -- when it gets shoved down the inbox by new mail and again may never be observed.

Targeting your email campaign to the proper audience is paramount to the achievement of the campaign and your email marketing Surrey company will help you to make certain you select wisely. Worthwhile email marketer should tell you that sending your existing client database is going to be much more effective than purchasing in a database of complete strangers emails. Frequently past and existing clients are not aware of the full extent of services and products the company offers and so by sending out marketing emails it reminds them that your business is there and what it may do for them.

Sending out any old e-mail would have been a waste of time. It has to be concise and to the point but well written so that it makes people desire to learn more. An email marketing Guildford firm will have skilled designers and copywriters prepared to create excellent marketing emails for their customers and can propose good times to run a campaign such as when the business starts a brand new product or service, if they have any special offers on or when they simply want to thank customers for their ongoing support.

Unless the success of the campaign is measured e-mail marketing campaigns are as good as worthless. Statistics will be needed by you on how many people clicked through to your website and how the email was opened by many people. Also there should be a facility for individuals to unsubscribe if they no more wish to be on your own database.