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How to create an online eCommerce catalog

In the internet clients are left by themselves, there is no sales person or manager who'd inform them about the products or services. Clients can't just take things and study them watchfully. But how then do they make decision? You can find only two answers:

A;) client is already knowledgeable about the merchandise, he/she loves it and desires to get it;

B) client liked the info concerning the solution and made a decision to buy it.

The second variant will be considered by us, when client decides some solution only by information given at the website. Thus, product information should show product to the best advantage and position at those characteristics to which client pays interest when visiting ordinary shop. When looking at those sites, customer sees images of goods and reads the descriptions; we could call the totality of this information "product card."

So, at the very first stage you will need to make a common product card.

Phase 1. Making item card

Solution name

Product information

Composition/Characteristics

Color

Size

Price

Price with VAT

Purchase price

Picture( s)

You may exclude those points which are inappropriate for you and add some additional ones. Special attention should be paid by you to images of something. If you are selling clothes, you know that look for client is much more crucial than any other characteristics. That's why first thing which customer must see is pictures of items. If your online site is selling CDs and/or DVDs, there should be such positions in the product card as:

mp3 (in order that customer might listen to a good example );

Score

Format

We would like to spend your focus on the fact any product should have two features for sure; these are: product name and value. All the rest of features rely on a.

Solution could fit in with some certain sounding on-line catalog. That is why it's very important to develop this type of catalog framework which may be easily understood by customers.

Level 2. Getting back together a on-line list

Any catalog contains parts. You can use structure of some already existing list or constitute a new one. It's worth making up (developing) a new listing if you like to:

Provide not absolutely all of the products, but only some section of them;

Promote items at special price;

Carry auctions and sales.

Phase 3. Links between categories/products

In case you desire to provide clients additional products, you have to build links between products on the foundation of some principle. As an example, "swim suits" category can linked to "beach bags" category. The next stage is development of online catalog shopping, but this is the main topic of our next post.

Thus, this can be a list of files you'll need to develop or give to the net developers:

Exemplory case of current catalog of products and services

Exemplory case of product description( s)

Product card( s)

On-line catalog( s)

Listing of attendant products (or groups)

Having this information, web-developers will have the ability to build up not merely list design but also the total eCommerce Internet site for you. website designers in nyc