MonicaPenner755

With so much interest in how social networks perform, 1 begins to wonder if there is advertising and marketing potential within these social networks?

I've been watching social networking for some time now. In fact I'm a member of various social networking sites like and https://www.linkedin.com just ...

There has been a virtual explosion of social networking web sites in the previous couple of years. Even the big players like Google, Yahoo and MSN are obtaining into it.

With so a lot interest in how social networks perform, a single begins to wonder if there is marketing and advertising possible within these social networks?

I've been watching social networking for some time now. In truth I'm a member of numerous social networking sites like and https://www.linkedin.com just to name two.

I joined partly since I wanted to see what they had been, but a lot more importantly to see what influence social networking would have on SEM in the coming years.

I've been a member of different services for some time and the reach these internet sites have is extraordinary.

For example, from my LinkedIn network of seven people I have an expanded network of over 12,600 men and women.

Picture that - I'm only a click or two away from close to 13,000 other people who share my similar interests ranging from what I like to watch on Television to function I could offer to them.

By means of my connections and their connections, I am connected to men and women ranging from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.

But what advertising possibilities are there for Social Networking?

Effectively, let's look at MySpace.

MySpace is a single of the leading web sites on the Internet these days. It racked up 9.four billion page-views in August 2005 (much more than Google) and new customers are signing up at a thoughts-boggling rate of three.5 million a month.

MySpace is common of exactly where todays 18-30 year old goes to manage their digital life. It makes it possible for users to post photographs of themselves and their friends, develop a weblog, list their favorite bands, view and share videos, recommend things to do and lists a set of men and women they take into account friends. It is on this "Close friends List" exactly where most of the opportunities lie.

All thirty million plus customers of MySpace have a close friends page that lists individuals that individual considers their buddy. This is a list of folks that they are interested in speaking to and about, as effectively as hearing from on a normal basis. Once you add an individual as your friend they can send you emails, comment on your photographs, read your blogs, as nicely as leave messages that you can then share with others. This is an chance for instant feedback about you.

The capacity to add pals to your page is crucial for marketing and advertising to MySpace customers. According to Courtney Holt, head of new media and strategic marketing at Interscope Records, "This generation is expanding up without obtaining ever watched programmed media. "They don't believe in terms of the album, and they never believe in terms of a Television schedule. They feel in terms of TiVo, P2P, AOL, and of program MySpace.

You can see how this could develop.

Let's say you produce a MySpace account to talk about your product or service. You weblog about it and search for others that may possibly share your interests.

You then invite them to be your buddy. When they turn out to be a friend you commence your "soft sell" pitching your product to them.

As they develop to appreciate it, they start blogging and sharing it. Soon hundreds or even thousand of folks are speaking about you and your product or service.

Do not think this will function?

Let me give you some examples. There are numerous bands who have gotten their start on MySpace. Basically by hosting some of their music on the web and blogging about themselves they developed a following. Soon they had record offers and contracts lined up.

Of program to use services like MySpace you require to have one thing this target market wants. If you don't then you possibly should not put as well much work into MySpace.

But that does not imply other social networking possibilities should be overlooked. As I pointed out above, LinkedIn is much more of a qualified introduction service. If your product or service fits right here then by all implies explore it additional.

And there are other folks as nicely. Services such as Yahoo!s MyWeb, Flickr, and more.

So if you have ever wondered what other on-line possibilities could be out there, think about social networking. It could be the next great on the internet advertising channel.