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Whilst many men and women will tell you what you should be doing when it comes to link exchange, quite couple of will inform you what you should NOT be undertaking. There are some certain actions of a link exchange, which could in fact hurt your rankings as an alternative of helping your web site. Search engines are really finicky and the wrong actions could outcome in loss of ranking or even penalties for factors you by no means intended. Therefore, it is wise to maintain your eyes open and realize just what you must stay away from in link exchanges.

Using your Words - In text links, refrain from making use of words that are irrelevant to your web site and link. Making use of the words click right here is of no true value in your text link. Search engines read text links to figure out specifically what they are linking to. Use only descriptive and relevant words in any text link. If you operate Joe's Bar and Grill, place Joe's Bar and Grill.

Avoid link farms Never, ever, ever, (did I say ever?) exchange your links with any link farm. If a web site looks even close to a link farm, stay away from it at all fees. Search engines location higher negatives on link farms and if you are linked with one particular, it will price you on your rankings, generally taking some value away from your site.

Relevance Counts You are possibly tired of hearing this planet, but it is completely and totally needed in the region of link exchange. Do not participate in a link exchange with any web site that has no relevance to your own. If you operate a website for Joe's Bar and Grill, you definitely do not want to link to a site known as Jake's Auto body. There is no relevance or connection among these two sites at all. As an alternative, you would want internet sites about entertainment and other internet sites that have some thing in common with your own. LeflerBowler544 - ???????